Paid Media - Team Lead

As the Paid Media Team Lead specializing in Google platforms, you will be responsible for developing, implementing, and optimising effective advertising campaigns across all paid media platforms. ROLES & RESPONSIBILITIES: Lead and manage a team of paid media specialists, providing guidance, mentorship, and support to achieve team objectives and client goals. Develop and execute strategic paid media campaigns across Google Ads, including search, display, video, and shopping campaigns, to drive traffic, conversions, and revenue. Oversee campaign setup, including keyword research, ad copywriting, bidding strategy, and audience targeting, ensuring adherence to best practices and client requirements. Monitor campaign performance closely, analyzing key metrics and performance indicators to identify optimization opportunities and drive continuous improvement. Provide strategic recommendations and actionable insights based on campaign performance analysis, A/B testing, and competitive research. Lead the development of innovative ad creatives, landing pages, and messaging strategies to enhance campaign performance -and user experience. Stay updated with industry trends, algorithm changes, and new features within the Google Ads platform, and share knowledge and best practices with the team. Conduct regular performance reviews and provide constructive feedback to team members, identifying opportunities for skills development and career growth. Collaborate with cross-functional teams, including creative, analytics, and account management, to deliver integrated marketing solutions and maximize client success. REQUIREMENTS: Bachelor's degree in Marketing, Advertising, Business, or a related field. Proven experience of at least 2 years in managing Google Ads campaigns and leading a team in a digital marketing agency or similar environment. In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysis. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance. Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members. Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders. Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions. Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment. Google Ads certification and additional certifications such as Google Analytics are preferred. Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.