Deputy Unit Manager - Digital Platforms and Consumer AI

Location Name: Pune Corporate Office - Mantri Job Purpose Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web. Duties And Responsibilities Campaign Management (Primary Focus) Plan, launch, and manage campaigns across Search, Social, Push Campaign Work closely with content team to manage ad copies, creatives, and landing page requirements Scale high-performing campaigns and optimise basis performance Work closely with media/agency partners for campaign execution ________________________________________ A/B Testing & Experimentation Design structured A/B tests across creatives, audiences, landing pages, and offers Test hypotheses to improve CTR and cost efficiency Measure results statistically and implement winning variations Build a continuous experimentation roadmap ________________________________________ Funnel Tracking & Optimization Track full acquisition funnel: Discovery to fulfilment Identify drop-offs and conversion bottlenecks Partner with Product/Tech to fix funnel leakages Improve conversion rates and reduce cost per acquisition through data-led actions Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms ________________________________________ Consumer AI–Led Targeting & Personalization Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes Execute & automate remarketing framework Support personalized communication and recommendation initiatives ________________________________________ Analytics & Reporting Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV Create dashboards and performance reports Analyze campaign and cohort performance Share insights and optimization recommendations with stakeholders ________________________________________ Cross-Functional Collaboration Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments Translate campaign needs into clear requirements for implementation Ensure seamless execution of growth initiatives across systems ________________________________________ Required Qualifications And Experience Performance Marketing | Campaign Execution | A/B Testing | Funnel Analytics | Consumer AI Targeting | Retargeting | Growth Experiments | Data Analysis | Attribution Tools | Excel________________________________________ Ideal Profile 1–2 years in performance/growth marketing Strong hands-on experience managing paid campaigns Comfortable with data, numbers, and experimentation Detail-oriented executor with strong problem-solving skills Experience in fintech/lending/app growth is a plus